UX Projects

On my UX project portfolio page, I showcase my journey of Discovery and Ideation, Clarifying ideas with Strategy, and Presenting UX Solutions for Usability; adhering to the Double Diamond principles.

Firebirds

This project focuses on strategising the redevelopment of the Firebirds' website, aiming to boost ticket and merchandise sales, corporate engagement, revenue, and brand awareness.

Sunshine Coast Turf Club

This UX project involves improving SCTC's digital strategy and website to engage younger demographics, boost online presence, and increase revenue sources. The goal was to modernise the website and simplify content.

Bentleys

This UX project aims to create a website strategy for Bentleys that aligns with their business goals, emphasizing a national presence, cross-selling, thought leadership, and customer engagement.

BCU Bank

This project is a thorough audit of BCU Bank's website with the goal of enhancing user experience, navigation, content and conversion rates. It aims to align the website with key business and marketing objectives and cater to diverse target market segments.

Google

I completed a 7-month, professional UX design certification with Google, achieving a grade of 94%. As part of this certification, I worked on case study projects throughout the course.